“Where’s the Beef?” It’s been called a cultural phenomenon and a marketing metaphor. By questioning the matter of a hamburger over thirty years ago, Clara Peller coined the iconic phrase, “Where’s the Beef?” This question raised by the popular Wendy’s ad created a value proposition for consumers to consider; whether they were actually getting steak, or … Read more
As I prepare my business plan for 2009 and beyond, I can’t help but think what a waste to lose talented people who have sacrificed so much to become a REALTOR®. This past June the number of licensees with the Real Estate Board of Greater Vancouver (REBGV) hit a high at 9,818. As a result … Read more
Over the weekend I read in the Vancouver Sun how a retired Richmond homeowner lost title to his bungalow to con artists. The fraudsters also got away with a mortgage scam worth $400,000. The failure of the banks, lawyers, land title office, etc., to verify both parties to the transaction is scandalous in itself. Since … Read more