With a wealth of information available, it’s clear that today’s consumer is quite capable when it comes to buying a home. The irony is that too many smart people are still buying homes and having problems. It’s common place to purchase a home and then discover that there’s something wrong with it after the fact. … Read more
According to AC Nielsen, the world’s leading marketing information company, 78% of consumers in a recent global Internet Survey rate the most trustworthy form of advertising for consumers, ‘word of mouth’ (a recommendation from other consumers), as the #1 influencer of a purchase: http://ca.nielsen.com/site/documents/TrustinAdvertisingOct07.pdf. An ever-increasing array of social media advertising platforms and sources are … Read more