It’s been called a cultural phenomenon and a marketing metaphor. By questioning the matter of a hamburger over twenty five years ago, Clara Peller coined the iconic phrase, “Where’s the Beef?” This question raised by the popular Wendy’s ad created a value proposition for consumers to consider; whether they were actually getting steak, or just … Read more
I viewed this video demonstrating that Google+ invitations posted on Facebook profiles were not visible to friends so I thought I’d just put a link in a blog post and ask you to let me know if it is visible to you on Facebook after I’ve post the blog post link. Of course if you’re … Read more
Black-market: Buyer Beware… If you should see furniture being advertised perhaps you could check to see if it fits the description of anything on this image: Should you get any leads, or suspicions, I’m sure the Coquitlam RCMP would be pleased to hear from you: (604) 945-1550. Also, keep an eye on Craigslist. At around … Read more
Traffic in the Tri-cities is going to be at a stand-still as Burke Mountain and the rest of the north east sector continues to be built out. Even if the Evergreen Line was brought on board by 2014 or 2015, and whether it is ALRT or LRT, it is not going to provide enough relief … Read more
We are fortunate to have a modest rooftop terrace where growing our own fresh vegetables has great appeal. We have an open sunny location with direct rain and tap water available, and not being experienced gardeners we want to start with something simple. We’re in the early research, planning and design stages, and to start … Read more
You’ve probably heard the expression, “April showers bring May flowers”. That expression says a lot about how some things in life work. Sometimes we have to endure some rain before we can enjoy the sunshine and flowers! Take my world for example. Every week I see people out on their own trying to find a … Read more
It has already been more than a decade since Canadian, Naomi Klein, took aim at the Brand Bullies in her international bestseller, NO LOGO. Was Klein seeking space that hadn’t been bought up by advertising; trying to rediscover our identities as citizens, and not just consumers? In the trailer for his upcoming documentary, The Greatest … Read more
Who said the era of “bus bench” (or any print) advertising is dead for REALTORS®? Well I must admit I did about 5 years ago given the passive nature and direction of such traditional marketing. Besides, do you believe someone would choose a REALTOR® from a sign on a bench, back of a bus, or … Read more
The unfortunate consequence of a selfless act of a local “Good Samaritan”, Charlene Reaveley, is heartrending, as is the equally tragic loss of Lorraine Cruz, and the serious injuries to Lorraine’s boyfriend, Paulo Calimahin. While the families and close friends grieve together, the entire community mourns the shocking loss of lives. Just the thought of … Read more
There have been some interesting local news stories over the past few months about beliefs, superstitions and sensitivities pertaining to Asians and housing in Greater Vancouver. The relevance of numerology for house numbers was one such story, and I posted about it here. More recently there were objections expressed about the cultural sensitivity of a … Read more